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Leikr is the biggest Danish success on Kickstarter

2013-02-05


The Kickstarter campaign for the intuitive sports watch Leikr has just ended and the team behind certainly has a reason to celebrate. Leikr has reached funding of over $265,000, which makes them the biggest Danish success on Kickstarter.

The crowdfunding-platform, Kickstarter, is made in such a way that a given project will only become a reality if it reaches its goal. If the goal is not reached, the people who funded the project will not be charged. Leikr had an ambitious goal of $ 250,000. The Danish entrepreneurs followed the funding intensely and reached their goal 3 days prior to their deadline.  

“Following the development on Kickstarter and seeing how we were closing in on the goal hour by hour, has been a very exciting experience. It has also been interesting seeing that many of our backers had never used the platform before and joined Kickstarter because of our product,” says cofounder of Leikr, Cristiano Cairo. 

Great market potential
SEED Capital, which is the largest venture fund in Denmark within the pre-seed and seed segment, invested in Leikr early in the process. SEED Capital is excited with regards to the big success with Kickstarter. “The Leikr team did a really good job and Kickstarter has proven to be a great supplement to SEED Capitals funds. The campaign has been absolutely essential to confirm that there is a real demand for the product,” says Investment Manager at SEED Capital, Richard Breiter.   

Why Kickstarter
“First of all, we decided to use Kickstarter to achieve funding for scaling the production and enter the American market. It has been amazing seeing so much interest in the product and how the demand comes from all over the world. In addition to having received funding for the project, Kickstarter has also proven to be an excellent marketing platform,” says cofounder of Leikr, Cristiano Cairo. 

The innovative sports watch is already in production and getting ready for sales in Denmark. Some of the most innovative features of Leikr are an industry first 2” color display, first watch with on board Maps from OpenStreetMaps, downloadable workout apps, Wi-Fi connectivity to the cloud and a snapping fast GPS.

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Communications Manager: Line Byrfelt Grønlykke
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E-mail: lbg@seedcapital.dk