Plytix is a central hub for retail product management and analytics. Their platform offers an intuitive workspace for brands and manufacturers to manage, enrich, and distribute product content efficiently across channels. Unlike other product management platforms, Plytix is the only provider of product-based ecommerce analytics that allows users to see product performance data from all channels in one place. This is thanks to Plytix’s ground-breaking technology that makes it easy to monitor product performance with no coding required.
The best analytics tool for ecommerce
“Today’s web analytic tools such as Google Analytics are built to track and optimize your own website but when less than 6% of products are sold through brands’ own websites, retailers are missing out on a lot of data! Plytix is an analytics platform that allow brands to follow their products’ performance on third party websites. Just imagine what retailers can do with 100% of product data instead of 6%. We did, which is why we invested in Plytix.”
- Investment Manager, Peter Egehoved